A Florelle bouquet is cut to last, but a few small habits decide whether it gives you five days or two weeks. Start before it even reaches the vase: unwrap it, remove any leaves that would sit below the waterline, and cut each stem at a sharp angle under running water.

Use the flower food we tuck into every order — it feeds the blooms and keeps the water clear. Then place the vase somewhere cool, away from fruit bowls and direct sun, and change the water every two days with a fresh trim of the stems.

Tulips will keep growing and bending toward the light; turn the vase daily for an even arc. Roses tell you they are thirsty first — a short, deep drink in warm water usually revives them overnight.